Mr. Elie Azar has been working in the Banking sector since 1988 where he held several managerial key positions in local and regional Banks. He joined BLC Bank in 2011 as Advisor to the General Manager. In 2015 he was appointed Head of Customer Care & Quality Assurance Group in charge of the Customer Experience and Customer Protection units. He was assigned as BLC Bank representative in USB Bank-Cyprus from 2016 till 2018 & was recently appointed in July 2019 Head of Marketing Group. In addition to his function, he is currently a member in several committees, such as Management, Marketing, CSR & Products, also a member of the CEO Task Force for Banking Organization-CTF. He is a Certified International Project Manager (CIPM), Chartered Financial Marketer(CFM) ,holds a degree in Business Administration from St. Joseph University & other Qualifications in the Banking field. Mr. Azar is a fellow member in the Association of International Product Marketing and Management (AIPMM-USA) & fellow member in the Arab Academy for Banking and Financial Services (AABFS-Jordan) and an active member in other several local and international Banking and Financial Associations & participated as a speaker in several local and international conferences & trainings sharing his expertise in Management & Marketing. He was granted several Awards and appreciations throughout his professional career.
Carine Fersan, Head of Brand Management at BLC Bank SAL, has ten years of banking experience through leading the Bank’s strategic marketing by segment. Among which are the Individuals and High Net worth, SMEs and Enterprises, and We-initiative which is the first holistic Women Empowerment program launched in MENA, positioning BLC Bank as the financial institution of choice for women in Lebanon and as a global example for Women’s Market best practices. Carine Fersan is a GBA All Stars Academy instructor and mentor since 2017. She participated in UNGC leadership summit and CEO Roundtable part of the UN General Assembly 2018 to advance the agenda for gender equality. In 2013, and after being part of the pre-launching core team, she undertook the full responsibility of the We initiative and Enterprise Banking segment as its Senior Brand Manager responsible for creating, developing and implementing the strategy, in addition to overseeing the financial and non-financial services, and managing the Brilliant Lebanese Awards’ project.. Carine graduated from ESA Beirut & ESCP EAP in Paris in 2009 with a Master Degree in Marketing after completing a BS in Industrial Psychology and BA in Communication both in 2005 at the Lebanese University.
Boutros NASSIF played a main role is helping women entrepreneurs in developing their business by assisting and providing them a wide range of financial and non-financial solutions.
A holder of a Bachelor degree in Economics, topped with a Master degree in Banking and Finance from Saint Joseph University, Nancy Sayegh started her professional career with UNDP projects while she was still a trainee at IDAL. Her career evolved towards the sector that she always had an inclination for, the banking sector. She joined SGBL bank in 2005 as Credit Analyst. After several years of analyzing and mastering large accounts, she seized the opportunity and moved to BLC and was part of the business development team. So far, she has been with BLC for 10 years, where she took over different roles that varied between medium and large businesses. Nancy worked with diversified cases that span from syndicated loans, specific financing schemes up to Oil and Gas portfolios. Her journey with BLC was quite enriching specially when she was recently assigned as the Head of Small and Medium businesses.
Accomplished Bachelor degree in Banking and Finance, and then acquired two Master degrees. One is an MBA from Notre Dame University and another Masters in international Business from Bordeaux Business School. He joined HSBC Bank in 1995 - Trade Services Officer then Corporate Relationship Officer. He Joined Standard Chartered Bank in Lebanon at 2001. Last job carried was Head of Retail Sales. He joined BLC Bank in 2010 as Head of Business Support for its distribution network. Major tasks are setting sales targets for branches, conducting on the job and off the job sales and service training and close monitor with branches to meet sales targets. During the past twenty years he conducted several trainings in the fields of sales & service, leadership skills; then, acquired an accreditation to be a professional trainer in field of Sales and Service.
Ms. Larissa Chahwan is responsible of the WE initiative program over the branches in the retail department. She ensures that the branches are endeavoring to meet their WE business and retail target and attract new female customers in order to improve their positioning. She also orients them to know how to approach and integrate the Women SME business market. In addition, she is responsible of assisting in developing the branches WE Initiative by presenting BLC bank as a women friendly bank. She studied Finance at the Lebanese University Beirut. She worked for Bank of Beirut from 2009 till the beginning of 2014 and joined BLC Bank in February 2014 to become the We initiative specialist.
Stephanie Faysal, Brand Manager We Initiative & Enterprise Banking at BLC Bank SAL, has seven years of banking experience at BLC Bank in the marketing department, first being in charge of the media and PR relations as well as its internal and external communications, to recently taking on the responsibility of the We Initiative and Enterprise Banking segment, by handling and developing the strategy and execution of its non-financial services in addition to managing the Brilliant Lebanese Awards Project. Stephanie started her banking career while still at university rotating in various departments such as: Quality & Organization, Branches Division and SME Department before deciding that media and marketing are what she is more inclined towards and hence seized the opportunity and joined the marketing team at BLC Bank in 2012. In parallel to her professional banking career, Stephanie is a media personality; she had her own shows on both national television and radio from 2008 to 2016. Stephanie has extensive communication skills being an MC for various events and ceremonies and speaking four languages. Stephanie graduated from NDU Loueizeh with a Masters in Mass Media Communications in 2010 after completing a BA in Banking & Finance in 2007 also at NDU.
The We-rdo Mrs. Yasmina Khalaf has been managing the We Initiative online platforms ever since she started working at BLC Bank in 2012. With a background in economics and management and a passion for arts and culture, she was able to consolidate the We Initiative online presence. After graduating with a Masters degree in Management and entrepreneurship from the ESA Business School, she joined the BLC Bank Marketing team and was entrusted with managing & applying all digital communication. It is thanks to her that BLC Bank’s online communication made it as one of the leading trendsetters of the Lebanese Banking institutions.