Mrs. Tania Moussallem is a strong believer in women’s economic potential, initiating BLC Bank’s women empowerment program., She has about 20 years of banking experience and is currently Assistant General Manager heading the Support and Marketing Group at BLC bank after 6 years as Head of Strategic Development and Financial Management Group. She joined BLC bank in 2008, conducting several strategic and innovative development projects involving external and organic growth for the bank. In parallel, she has built a solid experience in privatization of the energy, water and waste water sectors. In 2015, Tania Moussallem was selected among the most influential women in the Arab Banking Sector by the Union of Arab Banks. She holds a Master’s degree in Finance & Communication from Ecole Supérieure des Sciences Economiques et Commerciales ESSEC and a degree in Business Administration from the American University of Beirut.
The We Maestro Mrs. Maya Margie Younes heads the team responsible for the strategy and implementation of the We Initiative. Having played a pivotal role in the program’s inception in 2012, she represented the Bank in several local and international conferences sharing her expertise and perspectives on women’s economic empowerment and gender equality. In 2016, she became a member of the UN WEPs Leadership Group, comprised of 35 worldwide leaders aiming to advance gender equality. Mrs. Maya Margie Younes has 20 years of banking experience and currently heads BLC Bank’s Marketing Group. She joined the Bank in 2002 and was a member of the senior management team that was entrusted with the reorganization and restructuring of the Bank, repositioning it as one of the leaders in Lebanon. Born and raised in Sierra Leone, she relocated to Lebanon in 1991 and received a B.Sc. in Business Studies from the LAU.
Karyl Akilian Momjian is a core member of the team responsible for developing, implementing and overseeing the execution of the strategy and marketing plans for the Women Empowerment program, the We Initiative, a strategic direction that BLC Bank launched in 2012, making it the first Bank in the MENA region to adopt Women Banking as a strategic business line. She is the Head of Brand Management within the Marketing Group at BLC Bank S.A.L. entrusted with the responsibility of leading the strategic planning process for the Bank's brands with the aim of building the brand equity. She joined BLC Bank in 2006, and was heading the Product Development, which due to her leadership and vision developed successful, pioneering products & services contributing to the positioning of the Bank as a major player in the market. She holds a B.Sc. in Computer Science and a Master's in Business Administration with emphasis on Marketing from the American University of Beirut, Lebanon.
Accomplished Bachelor degree in Banking and Finance, and then acquired two Master degrees. One is an MBA from Notre Dame University and another Masters in international Business from Bordeaux Business School. He joined HSBC Bank in 1995 - Trade Services Officer then Corporate Relationship Officer. He Joined Standard Chartered Bank in Lebanon at 2001. Last job carried was Head of Retail Sales. He joined BLC Bank in 2010 as Head of Business Support for its distribution network. Major tasks are setting sales targets for branches, conducting on the job and off the job sales and service training and close monitor with branches to meet sales targets. During the past twenty years he conducted several trainings in the fields of sales & service, leadership skills; then, acquired an accreditation to be a professional trainer in field of Sales and Service.
Boutros NASSIF played a main role is helping women entrepreneurs in developing their business by assisting and providing them a wide range of financial and non-financial solutions.
Meeting potential borrowers understand their real needs either in the non-financial services by offering advice, training and market opportunities in case needed or the financial service by offering the right lending tools. Nivine CHAABAN’s Career in Banking spans over 18 years. She joined BLC Bank SAL in 2005 after being working for Byblos Bank SAL as credit officer for Southern region. She progressed through various posts; started working as a credit officer at Saida Branch before moving to Head Office in 2008 joining the Small Business Team as Senior Credit Officer. In 2014, She was appointed Head of Small Business Analysis Team. In Sept. 2016, she became Head of Small Business Enterprises in charge of the business development.
Mrs. Carine Fersan Choueiry is in charge of the we Initiative strategy elaboration, implementation and execution. Passionate about the Initiative, she strives to innovate and enhance the program to answer all of women’s financial and non financial needs. She joined the BLC Bank Marketing team in 2008 and is currently the Bank's We Initiative and Enterprise Banking senior brand manager. Her area of expertise includes the elaboration, coordination, implementation and evaluation of the Marketing plan, Strategy and budget related to the brand. She holds a master’s degree in Marketing from ESCP-EAP Europe and ESA Lebanon, and two Bachelor degrees, one in Communication art and the other one in Industrial Psychology both from the Lebanese University.
The We-rdo Mrs. Yasmina Khalaf has been managing the We Initiative online platforms ever since she started working at BLC Bank in 2012. With a background in economics and management and a passion for arts and culture, she was able to consolidate the We Initiative online presence. After graduating with a Masters degree in Management and entrepreneurship from the ESA Business School, she joined the BLC Bank Marketing team and was entrusted with managing & applying all digital communication. It is thanks to her that BLC Bank’s online communication made it as one of the leading trendsetters of the Lebanese Banking institutions.
Ms. Larissa Chahwan is responsible of the WE initiative program over the branches in the retail department. She ensures that the branches are endeavoring to meet their WE business and retail target and attract new female customers in order to improve their positioning. She also orients them to know how to approach and integrate the Women SME business market. In addition, she is responsible of assisting in developing the branches WE Initiative by presenting BLC bank as a women friendly bank. She studied Finance at the Lebanese University Beirut. She worked for Bank of Beirut from 2009 till the beginning of 2014 and joined BLC Bank in February 2014 to become the We initiative specialist.