Corporate communication is today distinguished as an autonomous discipline, at the heart of the company's management. It imposes itself by its trades and its body of rules like any other function of the company. The objective of the session is to study the various aspects of a discipline in important transformation:
Acquire the fundamentals of business communication and essential methods applied by the experts
Learn how to build a communication plan, set targets and messages, move from strategy to application and evaluate work done
Know the principles of relations with the press and other parties
Bring specific knowledge and know-how into an operational objective
Speaker Biography: Tina Rousse
After 13 years gaining marketing expertise in retail and distribution pioneer enterprises, amongst which Fawaz Holding, BHV and ABC, Tina placed her know-how at the service of brands’ ambitions in June 2015 when she opened her own marketing agency: Tina Rousse Consultancy.
Tina helps businesses in reshaping their products and services marketing techniques, building a brand image which puts the customer’s satisfaction at the center of every initiative.
Every day since September 2002, challenging brands were creatively developed under her leadership to increase their equity, leading to market pull and long-term sales. She has recruited and coached marketing teams, turning them into strategically high-performing professionals in line with each organization’s goals.
Tina holds two Masters: Business & Management (USJ) and Marketing (ESA).
She teaches marketing and fashion business (ESMOD Beirut), as well as corporate communication (Master Information & Communication-USJ).
Tina Rousse Consultancy offers creative and tailored marketing services to all types of businesses: marketing strategies, branding, direct marketing, digital and social media, bloggers and influencers outreach, marketing trainings.
Facebook, Instagram & LinkedIn : Tina Rousse Consultancy
Website : www.tinarousse.com