Companies need to educate themselves before undertaking a web project. Here are 8 tips to ensure that we’re going in the right direction:
1- The Simpler and easier the website design the better, and complexity causes an unnecessary cost and loses the attention of the visitors.
2- Rely on pictures more than words, and increase the space dedicated to photos and videos.
3- Diversify the subjects because the reader grows tired of stereotypes and routine, and searches for something new, fun and useful. The more the topics are diversified and interesting the more they attract readers.
4- Avoid allocating basic and wide spaces for advertisements, whether it is commercial or relating to the company. None of the readers or potential customers wants to visit the website for advertisements.
5- Make sure to put something new so the visitor does not get tired from seeing the same layout of the webpage every time he visits it. Don’t keep a very important topic for a long time in its place, but leave room for a new topic, and the faster the change the better.
6- If you want to create membership to follow up the website’s news, don’t complicate the filling of the form which is basically not important. Be sure to make the membership matter as easy as possible, and don’t inquire or impose or require much information for that, but make the matter optional and short so it takes seconds and not minutes.
7- Allocate a place for every topic on the website’s home page or main page. You can simply settle for a title and image for every subject. And if the visitor desired to read more he can see the whole topic. Always remember that the reader is like a butterfly that flies from one website to another, and doesn’t like to search inside the website’s corridors and almost invisible backdoors.
8- In any case, when you decide to assign the creation or development of your website to a specialized company, no matter how well reputed and efficient, don’t forget that this company aims chiefly for profit, and that it doesn’t know your needs more than you do. Ask a lot before you agree, and check personally the websites of major international companies and institutions before you decide, because this will not cost but some time, which will translate into your own advantage in the end.