Why do businesses need to tweet? According to a Twitter TWTR +6.22% customer analysis, 73% of users are more comfortable about a small business after following its account and viewing its tweets; 60% who follow small businesses have bought something because of Twitter; and 57% knew about a small business for the first time on Twitter.
Twitter can be a mighty platform to attract potential clients to your business if you know how to use it shrewdly, by, for instance, having your tweets viewed, or retweeted; which is not an easy task at all.
If you are used to Facebook, you know well that you can highlight or sponsor any post you want. However, with Twitter, you cannot give priority to popular posts. Tweets move in a democratic stable stream in users’ feeds. Therefore, if a customer follows your Twitter among thousands, your tweets have the chance to never be seen.
So, how can you organize your tweets to be noticed and retweeted? Below are some tips that help you do so…
Keep it short(er)
Twitter gives you a maximum of 140 characters per tweet. However, according to Twitter’s own research, it appears that 100-character tweets get 18% more engagement.
An example of how you can build enthusiasm, introduce a product, boost shares, and link to your website in under 100 characters:
“4 more days: Our #bridalgowns arrive Sat 02/07. Bring a friend to meet designer Zina at 10 a.m.: link”
Hashtags, when placed shrewdly, help you a lot to add context, join conversations, or appear in new categories. However, tweets with more than just two hashtags are less retweeted than tweets with one or two hashtags.
Use a hashtag to keep you product local:
“You’ll need a massage after your #ShopLocal efforts on #SmallBusinessWE, so we’re staying open ‘til 9 p.m.!”
Incorporate a photo or video in your tweets
According to SimplyMeasured, a social media analytics, tweets that include photos or videos get 300% more engagement. Directly uploaded photos get five times more engagement than links to photos, which drive your followers away from the Twitter feed. Twitter is not only for texts…
For example, at the start of the summer season, you can tweet a photo of a customer in your brand, on the beach, swimming or sunbathing.
Do not forget to use your photo editors…
Schedule your tweets
According to some studies, it appears that the most popular times for tweets to be clicked are Monday – Thursday, between 1:00 p.m. and 3:00 p.m. E.T. Nevertheless, most retweets happen between 4:00 p.m. and 5:00 p.m. on Fridays.
For example, if you want to launch a new item in your downtown boutique, announce it the evening before.
Ask for retweets
To many researches, asking for retweets will win you four times as many. Make sure you use the adequate words to do so: According to a HubSpot study, “Please Retweet” works better than “PleaseRT.”