Sara El Kareh
Whatever we are passing through, it is surely something that doesn’t abide by the laws of economics. When companies get positive results when evaluating performance, growth or incomes, why are there still many which are not improving? To some, it is an endless recession and to others, it is a disconnection. Is it possible to make money in the middle of this situation?
To most of the leaders, there are 3 options to follow:
- Some think they can sell whatever product they own, shine it with gold and sell it to the rich. However, taking Nokia as example, it is not a winning plan. UK ruined the entire economy when following this option. This is a strategy that aims at working hard to satisfy the best. Why doesn’t it work? The truth is that super-rich people are not the majority, and they cannot afford to help middle classes out of their position. However, this plan might work, but for a short period of time.
- On the other hand, some seek to sell products for the rising middle classes. Unfortunately, it’s not effective either; rising middle classes are actually poorer than falling middle classes. For example, yearly incomes for a middle class individual in India are much more less than those of an American. Therefore, based on the current economy, those rising people should rise further and faster than they are capable of.
- The third option is to sell the falling middle classes. Some leaders consider that these people can grow their profit, “on the back of that debt”.
The question is whether you can earn more profit by fleecing people. Of course you can, but think of the things you won’t be earning: A company that is worth working for; you will earn hatred from customers, despise of employees working for you, you will have societies fighting you and you will be forced to change. You will definitely lose.
The strategy is not about finding the cruelest ways to make more profit, it is about building a company up for the challenge, it is about having passion for improving, it is about having a point and doing something worth doing.
A winning strategy is not a result of cheating or fleecing. This way, you are paving a road leading to stagnation.