The name of Sarah Beydoun, a Lebanese designer who created a line of handbags and launched the trademark Sarah’s bag was trending in the Arab and the world press.
In fact, many stars and famous women were wearing the bags of the founder and the director of the creativity and innovation department in the company, Sarah Beydoun, such as queen Rania of Jordan, the star Nancy Ajram, the French actress Catherine Deneuve, the director Nadine Labaki, and the lawyer Amal Alameddine.
Sarah participates in Paris exhibitions twice a year and exhibits her products in New York and in exhibitions in Dubai, Kuwait, Jeddah and Riyadh. She has more than 50 points of sale in 22 countries around the world that allow her to transfer the oriental style and heritage to the world by using beads, sequins, crochet, and the Arabic calligraphy.
In 2008, the British cultural council chose Sarah Beydoun to represent Lebanon in the competition of “the best project of a young fashion designer”.
Sarah’s Bag project started as part of a rehabilitation program that Sarah launched to help women in prisons or women who got out of jail. She taught those women new skills that allow them to have a stable income and supported them through the profits made from selling Sarah’s bags.
Sarah studied sociology in the American University of Beirut and got a Masters degree from the University of Saint Joseph after writing her thesis on women’s prostitution and women in lebanese prisons.
After visiting the prison of Baabda, Sarah had the idea of launching a project to rehabilitate women in prisons to help them preserve their dignity and their self-esteem, and to support their integration in the society. Sarah says that this experience has changed her life and the life of many competent women.
She started her project in 2000 with 4 women who helped her in the implementation of designs for money. After one year, the staff included 40 women who worked at Baabda prison.
When designing the handbags, Sarah takes inspiration from different traditions and cultures or from childhood memories. She sheds light on the Lebanese and Mediterranean culture and tries to combine it with handcrafts traditions and techniques; a combination that appears in the bags and accessories inspired from the star Sabah and the poetry of Nizar Kabbani, and from many things that have influenced the childhood of the Lebanese people.