Sara El Kareh
It is true that businesses should aim at grabbing new customers regularly. However, the main target should be the repeat customers. In spite of the importance of attracting new clients to buy your products and services, yet, for longer success, you must be able to convince new ones and repeat customers to come back and ask for more.
You can use several techniques that can help u, as an owner or retailer, to top the market sales, maintain your customers and gaining new loyal ones.
The Commitment of the Employee:
Nothing is more important than looking over your employees who are the most effective ones in influencing the customers. If we’re talking in retail business, restaurants or other business that rely on services, than employees are the major factors to keep your loyal customers. If you are wondering about the reason, just think it that way: if you want to go out and you have several choices of places to go to in mind, which would you choose? You will definitely prefer a place you where you are entertained, respected and happy with the overall environment.
In order to ensure similar environment for your customers, you have to make sure you hire qualified employees and give them customer service trainings. People won’t be only visiting your place for your services, but also for your welcoming staff.
The Value of the Customers:
As mentioned above, your employees are a key factor in maintaining the loyalty of your customers. Besides making sure you have the right staff, you must focus on the customers as well. People like to be noticed and valued; grant them that feeling. One way to do that is the simplest: show them you are thankful for their loyalty by a simple “thank you”. You can also give them motivation to come back, like offering them special prices from one time to another. This really helps you keep your costumers, and encourages the latters to repute your business and recommend it to others.
Stay up-to date with what people are searching for and what other businesses are offering (points, miles, prizes…).
As a business owner, your product or services should be leading in product knowledge in order to get your customers’ support and to be step ahead from your competitors. It also helps to attract media and you’ll become the resource local market resort to regarding insight on your products.