Sara El Kareh
Nowadays, we notice that people are less reading and more tending to watch videos. Think of it; do you prefer to read an article or just simply watch it, or in other words, let someone read it for you?
According to studies, by 2017, online videos will increase to fulfill 69% of online traffic. In fact, online videos are becoming the main source of entertainment and knowledge for many people. Therefore, if you are a business owner, whether small business or not, do not take the risk of not including online videos in your marketing plans.
More than 50% of the companies around the world have started to use this approach when it comes to marketing their products and services. This number is expected to increase, since more than 60% of marketing professionals have admitted to increase the use of online videos in their plans.
The reason behind the increase of use is not hard to detect. At first, videos have no equivalent. We can see this when we realize how YouTube channel attracts more than 1 billion visitors on a monthly basis. Not to mention other channels.
People look for something interesting to watch. Give them that and they will share your videos in an unexpected manner. Take for an example the campaign of Volkswagen which videos were viewed 155 million times. Even if your business is not that popular over the world, make sure you provide an engaging video that will grab the attention of new viewers who will share it and who would want to wait for more from your brand.
In our new information-based world, small businesses should come up with something engaging and unique; when they do that, they will surely attract more customers and avoid the risk of losing loyal ones. Video is an effective way to guarantee a successful marketing.
Some would think that videos aren’t a solution for small businesses due to its high costs. However, costs have decreased lately, and there’s no need to search for experts of production to succeed. All you have to do is define your target audience, make sure this means serves their interest and yours and create something they would be appropriate and engaging for them.
Moreover, make sure you use social media for promoting your services and products, since they will help in increasing the probability of your videos being shared. You can also use mobile marketing.
Finally, do not forget that you should show creativity; not only in your videos, but in the marketing approach you are adopting. Even if you are not offering high production, being creative would cover that.