Muriel Moukawem, the founder of “Mukagraf Design Studio” and Lead Designer at the company, has reached the final phase of the BLC- Brilliant Lebanese Awards 2015 for the Women Entrepreneur of the Year category.
Based on her experience and career, Muriel thinks that all entrepreneurs, males and females, face challenges when starting their businesses, and said: “But women, though, still face more obstacles than their male counterparts, especially in our region”.
That’s why Muriel has some advices to give to other entrepreneurs:
- Passion: No one else will be as passionate about your business as you are; so don’t be afraid to take the leap into a new business or to its next stage.
- Fail Forward: No one succeeds without making adjustments, so learn from what doesn’t work.
- Persevere: because, as they say, efforts will release its reward only after you refuse to quit.
Muriel’s advice to women in particular, just starting out on their entrepreneurial journey, is to focus on building their business and follow their own timeline, not the one expected by society and people around them.
She says: “At some point, many women will have to balance between raising families and establishing a new business. Finding ways to devote time to both is the key to truly achieve a healthy balance”.
At the end, Muriel simply advises entrepreneurs, especially women, to have faith in themselves, be brave enough and act like a woman.
Mukagraf Design Studio
Mukagraf Design Studio is a key supplier of unique, innovative and high quality greeting cards. MUKAGRAFS are “latinized Arabic” or “arabish” greeting cards and the first cards to use a combination of languages.
Muriel says: It all kicked off in 2009. It started with a mission to fill a gap in the greeting card market in Lebanon and the Middle East and change it for the better. It first began as one little project and then, when we enjoyed what we made, we developed it and continued designing along the way. Since 2009, we have grown our footprint from few points of sale in Lebanon to nearly 50 across the Middle East, with plans to keep on designing.
Having studied at the London College of Communication and Central Saint Martins, both colleges of the University of Arts London, Muriel has graduated with an MA (Master of Arts) and has worked with London based companies: Pentagram, Big Fish and Black dog Publishing. She also taught Graphic Design at the London College of Communication and the Notre Dame University Lebanon.