Your executive summary is the doorway to your business plan— this is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business plan or proposal. It should also include the key points of the entire plan.
The executive summary can be at the beginning of your business plan or at the end. In the following section, we will help you know what to include in this important document.
What should an Executive Summary include?
Your executive summary document have to include the following:
For a well-known business:
- Mission: This section explains the general purpose of your business and should be around one paragraph long.
- Information about the company: a short statement about the company’s history including the date of foundation, location, number of employees, etc…
- Financial growth: mention the main financial growths of the company as well as the profits accomplished. You can also include such information in form of graphs, tables, charts etc…
- Product Range: provide a summary of the products and service you offer and a brief description of the range.
- Financial data: In case your objective is to gain some financing, mention all the information about the investors/funders you deal with.
- Brief of the future plans: give a vision of your company in the next coming years and set a goal for the future.
Make sure to keep the information you provide in the executive summary concise and catchy to the reader’s eye, as this is the first section they will read and it is the most important one that determines whether they will be interested enough to continue reading.
The process differs if you are a new business. When this is the case, there are no information to include about the company history and growth throughout the years. Therefore, you can concentrate on the expertise you have, as well as the process of developing your company. In addition, you can focus on a gap in the market you are dealing with and mention a solution that your company can specifically provide to address the issue. It is for your best to show the strength points of your startup business.