In this social media era, LinkedIn revealed to be one of the most influential, and overlooked networks to lead market research. Enterprises benefit a lot from LinkedIn to attract and engage new prospects. Not to forget the individuals who also make use of this platform in many ways in order to enlarge their professional horizons. If you are a researcher, LinkedIn is the suitable tool for you because it offers you a lot of needed data under one roof.
Below are some tips to help you use LinkedIn to conduct market research:
Join Appropriate Groups
For every industry in the world, you can find a related group on LinkedIn. In order to start your market research, join industry-relevant groups. You will often find articles and statistics of interest posted by group members, you can also discuss trends, and you can as well offer advice to each other. In addition, you can find the data you are in search of in these groups. Otherwise, you have the possibility of posting a question and having group members helping you find the desired data.
Search LinkedIn Posts
LinkedIn has opened its publishing platform for everyone on the website, thus making many articles on a wide range of topics, daily available. Therefore, there is a big probability you find a posted article related to the industry you are researching. To find the necessary data, use LinkedIn’s Search Post feature.
Download White Papers
In the past few years, content marketing has grown rapidly. You will find that many enterprises will allow you to download white papers, free of charge, if you are intending to be a “lead” for them. This signifies you will have to fill out a form with your name, company and contact information in order to download their white paper for free. In these white papers, you may often find a lot of industry information and trends. Most businesses will promote such white papers on LinkedIn. Therefore, try to find enterprises in the target market and directly look through their updates to check if they are providing any white papers or guides.
Connect with Industry Experts
If you are performing primary research or you want to discuss with someone in the industry, you will find that LinkedIn is the ideal platform. By using LinkedIn’s People Search, you may find experts in the field of your choice. In addition, if you are a premium member, you will have the possibility of filtering people based on company size, seniority level, and other features. You can then connect with them by using InMail or if you share a contact, by asking for an introduction.
Question Your Network
LinkedIn allows you to ask your network for help while conducting your research. For instance, you can post status updates to solicit your network members for help. For example, the following question displayed as a status update will let you know the market size of the mobile apps industry: “Does anyone know where I can find the market size of the mobile apps industry?”