The three following tactics are must-haves to ensure the success of your digital marketing efforts:
Tactic 1 – Understanding target markets’ mindset and value points
Taking the resources to familiarize with the target market’s personalities, points of value, how they think, and what they consider to be important allows the marketer to create marketing campaigns that hit close to home. Understanding their actions and behaviors will allow the development of outreaching messages that prove efficant. Solidifying this tactic comes hand in hand with understanding the buyer, this can be done by: Identifying the main questions which your offered product or service answers. Identifying the major deterrent points (price, availability) the target reacts to regarding your product Identifying consumerist behavior when scoping out similar products or services. Identifying the crucial points on which buyers’ lean when they buy such a product Clear understanding of these points will facilitate the establishment of a successful and outreaching marketing campaign that creates direct emotional connection with the target audience.
Tactic 2 – Choose the right path
You should choose the right media to reach your target audience. For example, advertising on websites frequented by college students for yacht products makes little sense. Likewise, choosing Facebook as the media outlet to advertise for dental products, where dentists are often too busy to spend time on social media is a bad tactic. You should choose the right medium for the right audience, by identifying where the audience spends their time the most. Many digital marketing firms provide a “one size fits all” solution for all products and audiences. You should avoid these roll-off-the-mill firms to handle your marketing effort, and chose a service provider that is creative to customize their efforts after understanding your target market.
Tactic 3 – Look deeper
In order to optimize your efforts, you need to measure them first. With tools such as Google analytics among other similar services, you can create tailor made fragments to measure your efforts, in which you can implement the most appropriate checks and balances. This will assist you in getting tangible understanding on how your efforts are working, and where. Measuring metrics such as clicks-per-purchase, visits-per-purchase, and time spent on the website are crucial in optimizing your efforts and coming up with even more efficient plans for the future. Digital marketing is effective because it is easily segmented and measured. Attempting a “grosso-modo” approach will prove to be a bad choice.
This is the era for digital marketing. Shying away from it is a rookie’s mistake. Doing it nonchalantly is too. Make sure to understand your market, chose the right marketing channel to reach it, and put checks and balances on your efforts in order to master digital marketing and succeed in it.