Most companies sell many products line to different types of audiences. If you are one of those companies then you have up to 4 or more different audiences you are willing to target with the same content initiative.
How to work with this?
No matter what your goal is in selling your products, you have to concentrate on the essence of your audience. If you didn’t start with this, answer the following questions and make sure your marketing strategy fully attracts your audience.
- Who? Which content is made for a certain audience? Who are the people you would like to sell your product to?
- Why? What is the reason behind your strategy? What behavior must be thought of in order to have a successful content? (Do you need to drive sales, save costs, or drive customer loyalty?)
- Revenue? How the reader benefits? How are their lives or jobs becoming better in some way? What’s the issue you are solving for them?
- Replacement factor? Would your audience care about the information you didn’t tell them about? Is there anywhere else where they can find that missing information? Is the information provided important?
All these inquiries are important, but if you only response to “who”, then the remaining questions become hard to answer. It becomes impossible to achieve your promotion goals if you work with multiple audiences which affect the content.
Don’t complicate your job to find solutions. It’s as easy as analyzing the work and gathering the team over discussions. Sometimes, it is better to work with a single audience if you are selling a branded content then expand to multiple audiences over time. At first, you need to start with your low-performing initiatives. By doing this, you have to focus on your core audience and use another podium or initiative to connect with your second audience.
Keep in mind the following: It might not be necessary to work with a content marketing initiative targeted to every audience.