Apple made a major play for the wearables market with the unveiling of its hotly anticipated new watch on Monday, the first new product line from the technology giant since the introduction of the iPad and the death of Steve Jobs.
The Apple Watch is “the most personal device we have ever created,” Apple CEO Tim Cook said Monday at a splashy press event in San Francisco. “It’s not just with you, it’s on you.”
The Apple Watch is a miniature computer with a touchscreen that is worn around the wrist. It requires a connection to an iPhone to be fully operational.
Apple is looking to extend its dominance on mobile devices with the new gadget which Cook called “the most advanced timepiece ever created.”
Apple Watch goes on sale in stores on April 24. Apple will start taking pre-orders on April 10. Consumers can also try on the watch starting April 10.
There are three different models: the “Watch,” “Watch Sport,” and “Watch Edition.”
The starting price for the Apple Watch Sport model is $350, but an array of bands will add to the price tag for consumers.
The starting price for the “Watch” model is $550.
Higher-end models such as the Apple Watch Edition which is made of 18-karat yellow or rose gold will cost upwards of $10,000. That makes it one of the most expensive products Apple has ever sold.
No question that the Apple Watch looks cool. But will it be a tough sell?
Apple is pitching the watch as an essential way to have brief, unobtrusive interactions with a quick glance.
The device will become “integral to your day,” Cook said.
You can receive phone calls and notifications, check social media, the weather or your heart rate, control your music, track daily news, talk to personal assistant Siri, scroll through Instagram photos, summon an Uber ride and read emails on the watch.
(Chris Wiggins for USA TODAY)