Setting up a marketing plan may seem like a difficult thing to do, but with proper planning and good research, a small business owner can set up strategies that will lead to an increase in revenue. A fusion of traditional and modern marketing techniques can create a successful plan. Be it branding, online marketing, prints, QR codes, and bar codes, the choices are vast.
Branding is a pivotal marketing strategy that small businesses must establish. Your brand’s message is what distinguishes you from your competitor. It is the assurance provided to the consumer by your company. You may distinguish yourself in pricing, quality, handiness, or location – anything that will differentiate you from your competition. Use taglines, colors, logos, and layout formats to instill your business in the mind of your consumers. Consistency is paramount when developing your brand.
- Print Ads and Marketing Resources
Print advertising and marketing resources complement branding. Your logo is enough to allow consumers to identify an advertisement related to your company before reading a word. Ads may appear online, in magazines, or on newspapers. Commercial printers that specialize in printing operations can provide you with a consistent, highly customized print with a good quality.
- Mails and E-Mails
The key for a successful mailing strategy is the fact of knowing where to aim at. Sending mail to an incorrect audience will not reap any benefits. You can either research your clients or subscribe to companies that provide target-mailing services. Potential customers can be divided according to location, age, gender, interest, or income.
- Social Media
Alongside your website, you should utilize social media platforms to boost your presence. Microblogs such as twitter or Facebook are quintessential for marketing, describing, or introducing products. They also play an important role in announcing sales and promotions.
YouTube on the other hand, can be extremely effective if your product requires a tutorial to use or in case your customer might be interested in a virtual tour around your plant.
- Electronic Barcodes
E-Barcode technologies such as QR codes are becoming increasingly popular for businesses. They can be placed on business cards or any other printed materials. Your customer’s phone may be used to scan the code and engage your customer to access your website or any other relevant information.